Pay-for-Placement CampaignsPaid placement advertising, also known as pay-per-click or PPC campaigns are one of the fastest ways to get traffic to your site. There are two main paid placement services that The Web Mark recommends. One is Google AdWords, and the other is Overture, which is now know as Yahoo Search Marketing.
How Does PPC Work? Pay-per-click advertising means bidding on specific search terms (or keywords) that people might type into a search engine to find you. Most search engines separate the paid listings from the non-paid listings. In Google, for example, the paid listings are usually in light green boxes either at the top of the listings or on the right (shown here).
When a person clicks on your ad listing, they are taken to the page on your site that you selected as a "landing page". Each time someone clicks that ad, you pay the amount that you bid on that ad (thus the term, pay-per-click). The category and search terms you target will dictate how much others are bidding for the same terms. More competitive terms are usually higher bids per click. This is why we help you identify the niche terms, or the targeted terms to help attract the traffic you want on your site -- the kind that buys your product or calls you for more information, etc.
You can establish limits on the amount of money you spend per day or per month in order to control your costs. You can also track the effectiveness of your paid placement advertising very easily to determine what works and what does not. This is a dynamic type of advertising which means you can always adjust the terms and bids as needed.
How Does The Web Mark Help?
With years of search engine marketing experience, The Web Mark can manage your entire paid placement campaign for you. It is true that anyone can manage a PPC campaign, but not everyone has the time to do it effectively, and not everyone has the experience to get the most performance and ROI out of a campaign. We take care of all the work for you, so you can focus on your business.
Pay-per-click campaigns start with a list of keywords that we can help you identify. We research and revise these words to help determine the most effective terms for the campaign. We then establish the campaign for you and manage the day-to-day operation of that campaign. This includes setting up, monitoring the words that are performing and those that are not, and making the logical adjustments to the campaign. We show you the reporting and campaign statistics so you know how your money is being spent. Ultimately, you get the benefit of having an experienced staff working on your campaign and managing it accordingly.
Call or email us today to discuss how we can help you manage your paid placement search engine campaign.
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