MySpace Marketing

Marketing via MySpace is becoming more and more popular among merchants, retailers and direct marketers - and for great reasons. The online social networking community monster ranks up there with giant domains such as Google and Ebay for most unique domain hits day-to-day. Marketing on MySpace, therefore, is not only a smart marketing tool, but almost a necessary one.

Using MySpace as a marketing tool is just one of the many services we offer when you partner with our company. The Web Mark is a division of the AXT Media Group, which is a complete Internet marketing and technology solution for companies who want to harness the power of the Internet as a cost-effective marketing tool.

The goal of marketing on MySpace is to harness the tangle of human relationships and social networks that draws so many people to it in the first place. Brand building and lead generation should take top priority in MySpace marketing, so offering multiple, highly visible links to your site, a newsletter subscription, or even free samples of a product can be vital to increasing your site traffic and sales.

MySpace Marketing - How to:
By actively networking, socializing, sharing, etc...(all marketing) your company's MySpace profile, you can establish yet another web presence, without having to create and maintain another affiliate site. Your MySpace company profile can be "the official MySpace page" for your company, while acting as a portal or reference to your site. If you have a newsletter or RSS feed, you could link that directly from your MySpace profile too.

You can run promotional videos on MySpace, as well as images, testimonials, product prices, and everything else you need to connect people to your site. MySpace marketing is not limited or restricted in any way. It even has its own search engine complete with paid advertising, so any of its 60 million users can simply type in a keyword that relates to your product or service and find your company's profile that way too.

MySpace marketing entails a wide range of methods, including marketing through MySpace:

• Friends
• Groups
• Forums
• Blogs
• Bulletins
• Newsletters
• Classifieds

You or any of your company's employees can go on MySpace and start marketing your company, product, or service by simply building connections - making friends, participating in forums and groups, or even blogging. MySpace marketing may even be fun because of the interactive element of seeing other people react directly to your sales pitch (certainly better than traditional one-way advertising).

The key to MySpace marketing, however, is subtlety. MySpace users are not really shopping or looking for products. They're on MySpace to pursue their personal interests. If they happen to come across an interesting forum topic or a member's profile that consequently talks about (and links to) a certain product or service that interests them, then they just might be enticed to follow that link and buy/subscribe.

Depending on your product or service, you may or may not see sales increase directly from MySpace marketing (because of user's frame of mind while on MySpace), but that does not mean that their visits and profile views were not beneficial. The simple fact that they saw your page or product might help them remember your brand whenever they are online looking for a particular product or service in which you specialize.

Highly Targeted, Highly Specific Traffic through MySpace Marketing
With all of MySpace's groups, forums, and other community-building tools, it is simple to target and reach your niche users. For example, say your company makes a unique gardening tool that helps gardeners in the planting process. A search for "gardening" in MySpace's groups results with 12 pages of groups with some interest in gardening, with names such as "Gardening, Gardening Enthusiasts," and "Organic Gardening" to name a few. Most of these groups have hundreds of members apiece that participate in the group forums and bulletins - if you manage to hit some of these forums with a subtle plug for your product, you will be appealing to highly-specific, highly-targeted traffic that is more likely to buy your gardening tool. You can also go to search for your targeted demographic in MySpace groups, be they teens, males, females, sports enthusiasts, etc...

We utilize our extensive experience in internet marketing, search engine marketing, search engine optimization, and innovative eCommerce solutions to crank up the money-making potential of your site. MySpace marketing consultation is now also a part of the suite of services we offer when you partner with us.

Contact us to learn more.