Keywords and Online Competition With your help, we determine the search terms to target with your website. We then conduct extensive keyword research to find the most targeted terms for which to optimize. We call this "niche marketing" and the benefit is that it helps attract highly targeted traffic to your site --- the kind of traffic that converts to paying customers.
Keyword research starts with a general list of keywords that you want to target. We process this list and find out if people are searching for these terms. As we do that, we also look for realted terms to help round-out the list, as well as terms and phrases that are targeted to the specifics of your website.
General terms are more or less a starting point of the keyword research. The goal of our keyword research is to identify the specific terms or phrases that get people to your site (the niche terms). The right terms make all the difference because if you have the specific terms or phrases, you most likely capture your target audience, or the type of person looking to contact you, buy from you, etc.
Finding your targeted keywords is as easy as using your company's jargon, industry buzzwords, or technical data (such as a model number for a specific kind of widget that you sell). If you have things that people know about, for example, you are the local widget dealer and the only one who carries the XL-25 Widget in the tri-state region, then chances are if we optimize your site for the XL-25 Widget, people searching for it will find you.
If you have a new product that doesn't have any offline advertising and you are only advertising online, then the general terms are more significant in your marketing strategy. We work to identify related terms that people might already be searching online and try to optimize the site for those terms. For example, if your one-of-a-kind WonderThingy is a kind of backyard gadget, then we might optimize for "backyard gadgets" or "backyard gadget dealer Phoenix, AZ". If there are other related terms, we would want to optimize different pages on your site for those as well.
Online Competition
Once we identify a good list of keywords to target, we naturally will want to see what other websites will come up when we do a search for each term. We will perform the same search in multiple search engines to see how many sites come up in the results listings. Then we start to look at the top listed sites to see what they are all about. This helps us determine the level of difficulty in attaining a top listing for a certain keyword. Some might be easy to get the site ranked for, others might be tough.
Depending on the extent of the competition, we might eliminate some keywords from the list or re-order the list. It is important to spend the time to identify the right terms for your site because you want to get as much targeted traffic as possible in the shortest amount of time possible. The list of keywords helps us to optimize the website's copy, Meta information, filenames, and also use the terms when establishing a pay-per-click campaign for you. Keywords are essential to a productive search engine marketing campaign.
Call or email us right away to discuss how we can help you.
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